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    March 29, 2009 by  
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    Natural Energy Lab is a Los Angeles based music marketing company, which specializes in film, television & commercial placement. Run by former music publishing exec Danny BenairNatural Energy Lab offers the personal attention that is rarely found in an increasingly taxed business.

    Traditionally, artists and songwriters have created successful careers via music publishing, as publishers place their material in TV, films and commercials. While artists may never recoup the promotional costs spent on marketing their music, their publishing becomes a lucrative alternative.

    However, recent history is one of acquisitions and downsizing of labels and publishing companies into corporate behemoths. While this results in the creation of voluminous catalogs, artists and songwriters no longer receive the type of attention to which they’ve grown accustomed.

    This current climate has allowed Benair to create an independent music marketing company, operating outside the corporate vacuum. The team at Natural Energy Lab gives personal attention to their entire roster, representing music masters and song copyrights for placement in feature films, television shows, video games, movie trailers, advertising campaigns and television commercials.

    In nine years, Natural Energy Lab has procured several hundred music placements resulting in millions of dollars in licenses for their clients. NEL represents hundreds of bands and artists and the referrals continue to amass. Natural Energy Lab has been hired by agencies such as TBWA/Chiat/Day to help them find the right fit for corporate clients, including Apple Computer and XM Satellite Radio among others. In the last few months alone, NEL has landed several national television commercials and feature films:

    Lincoln Promo/Grammys commercial – The Afternoons – “Say Yes”
    Shoe Carnival – The Changes – “On A String”
    Sears – The 88 “Coming Home”
    Nissan – 1990S “You’re Supposed To Be My Friend”
    Target – The 88 “Coming Home”
    Dr. Pepper – Emerson Lake & Palmer “Karn Evil 9”
    Microsoft Zune – The 88 “Nobody Cares”
    American Eagle – The Postmarks “Looks Like Rain”
    NFL Sunday Ticket – The 88 “Coming Home”
    Beverly Hills 90210 – The 88 “Coming Home”
    Eagle Eye, feature film – The Airborne Toxic Event “Sometime Around Midnight”
    AT&T commercial – 1990s “You’re Supposed To Be My Friend”
    Sirius Radio – Lavender Diamond – “Here Comes One”
    Lexus – The Airborne Toxic Event – “Sometime Around Midnight”

    contact us at: nelab@earthlink.net


    ABOUT DANNY BENAIR

    Before starting Natural Energy LabDanny served 8 years (1991-1999) as the Vice President of the Film & Television Department at Polygram Music Publishing. His division continuously exceeded revenue expectations while building a highly respected reputation amongst artists and bands. Danny was responsible for signing the following acts at Polygram PublishingTracy BonhamRedd KrossHoneydogsThe Tindersticks and Gigolo Aunts.

    Danny was responsible for The Cardigans writing Lovefool for Baz Luhrman’s Romeo and Juliet, as well as having Adam Schlesinger write the Academy Award nominated “That Thing You Do” for the Tom Hanks’ motion picture.

    Before his tenure at PolygramBenair was a member of the Los Angeles based band The Three O’ClockDanny previously played in the Weirdo’s and The Quick, to name a few.

    danny@naturalenergylab.com

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