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  • Opening Daze & Raves of the Month!

    May 1, 2005 by  
    Filed under Danny Benair's Gospels

    Opening Daze

    My friend Chris has season tickets in San Francisco and my beloved Dodgers opened the season there. I asked my boss (me) if I could go, he said yes.

    The Dodgers stumbled and I was depressed, as they started the season with a loss.

    1 Week Later…
    I asked my boss if I could go to opening day in LA, I hear he spends a fortune on season tickets! He said yes!

    I went, we won in a truly amazing come from behind win in the 9th. All hail Milton Bradley!

    Ah yes, a new season. I truly believe we can go all the way to the World Series, but that is my job as a Dodger fan… I have to believe… Man Baseball is a gas!

    Movie of the month
    Kung Fu Hustle
    Writer/Director/Actor Stephen Chow makes a very funny film that looks great, and is so good I have seen it twice. A GREAT way to spend 2 hours, I would see it again! Do not be turned off by subtitles, the characters in this film, should all have their own film!

    Video and single of the month
    Lost Myself-The Magic Numbers
    Love, love, love this band, have nothing to do with them except buy their records, new single will lift the cloud from above anyone’s head, or your money back! Check it out!

    Commercial and Trailer Action.
    OK, grab your seats, get some popcorn and checkout the trailer for A Lot Like Love featuring Aqualung’s Brighther Than Sunshine, and Anna Waronker’s Better in the JC Penny commercial!

    – Danny


    Getting Your Song In A Commercial 101

    June 1, 2003 by  
    Filed under Danny Benair's Gospels


    It’s not easy,but you knew that!

    We landed a Steven McDonald/Anna Waronker song “Not Bad At All“, in one of the 3 new Mini Cooper spots.

    Music supervisor superstar Liza Richardson, gave us a ring, and gave me the lowdown on the spot, the feel, and the price, which helped lots! We knew who to avoid, who to go to, and who could pull it off.

    They wanted a feel like “Last Nite” by The Strokes, and many other songs. We pitched this fab new tune, which Liza being a woman with great taste loved right away, and wanted to know would this be a easy song to clear for the spot. I talked to the clients, I knew the answer, but after a couple of days it went away, which is very common in all areas of the licensing world.

    The ideal song has still NOT been found for the spot, she tells me who to send ideas to. I send her the same song (IF it is right, stick with your gut), Liza agrees, and she goes to bat again. They like it, and use it! Sometimes a gut feeling is the way to go! You can see and hear the song in the commercial!

    Commerce at it’s finest.